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Summary Brand & Product Management
- Summary • 45 pages • 2019
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- $7.16
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A comprehensive summary of the lectures, articles & book chapters of Brand & Product Management. Note: this summary only contains lecture 1 till 6, since lecture 7 still has to take place after Christmas Break. This one will be added as soon as the material is available.
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Strategic Brand management
- Summary • 213 pages • 2016
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- $7.72
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In this summery you can find Chapters 1 till 10 of the book "Strategic Brand Management, A European Perspective, Second edition". This summery is very detailed so you do not need to buy the book. You can delete for yourself the parts you do not wish to study to make this summery less pages
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BPM_Summary
- Summary • 13 pages • 2019
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- $4.41
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Summary Brand & Product Management 2018-2019. Strategic Brand Management: Building, measuring and managing brand equity; Chapter 1,2,3,4,12.
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Strategic Brand Management
- Summary • 13 pages • 2020
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- $3.30
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Contains everything about brand management & product marketing
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